The secret to effective content marketing: Make it relevant
Share, don't sell. Don't stuff the piece with attempts to close a sale today. Don't stuff it full of content whose only purpose is to improve SEO. Talk with people, not search engines. And either edit the content carefully yourself or find someone to …
Read more on Nevada Appeal

Symposium to highlight effective social media uses
The Carson City Visitors Bureau is hosting a Social Media Symposium for rural marketing and tourism organizations in the state. “It's an opportunity for the marketing community to come together,” said Kyle Horvath, social media director for the …
Read more on The Record-Courier

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